I was looking for a smaller daily on-the-go bag that could be used as a sling/crossbody bag that was large enough to carry an iPad Pro 11", a thin jacket, bucket hat, sunglasses (Maui Jims and their triangular folding case), 12" Zojirushi bottle, and my phone/wallet when I did not want it in my pocket... But small/light enough that it was not constantly getting in the way or felt like a separate part of me. Too many bags out there felt one of two extremes, either being too small (Uniqlo crescent bag, Lululemon pack, TB Side Kick or Effect) or too large and structured that I would just go to my tablet/laptop bags for... Or maybe it was the right size/look/weight... But it lacked adequate organization or material was poor quality.
I was lucky that I started my search AFTER the Side Hustle came out because this bag seems to have been made for people in this likely very prominent space and gap. This bag is the PERFECT size for the iPad Pro with Smarty Keyboard but I don't take it everywhere I go, so day to day I can use it for so many purposes and when it's lighter/emptier it still feels very portable and a "part" of my body. It's perfect for daily outings. I have even recently used it to carry diapers/wipes and other kid/family things for shorter outings like a partial day at Disneyland or at the beach and it worked very well. Cannot express my love for this bag. It's super high-quality, feels great, and looks awesome.