We've had the Cambiata for about a week and a half, and I love it. I bought it for my wife, but I really want my own. I've seen many folks in the Facebook forum knocking the design, which honestly discouraged me while I was awaiting its arrival. Now that I've worn it and seen it worn, I think it looks like a courier bag. We've mostly used it as a backpack, but the shoulder strap is an excellent alternative to a normal backpack that would have to be one-shouldered. It wears well in all its ways.
It's highly structured, which makes it great for setting down and filling up without it tipping. When I set it in a chair, it doesn't lean back such that it causes the chair to tip, and it never leans forward falling out of the chair. Same when I've got it freestanding on the floor or a table.
We've used it to carry MANY different kinds of things around on our bikes - groceries, plants, random packages from the post office, bike helmets, and of course laptop/notebook/jackts/normal work stuff. When my daughter had a fragile "craft" she made at school, the Cambiata held its own shape, thus carrying the craft gently without crushing it.
I'm 6'2", so I do wish there was a version that was slightly larger, but in all I've really enjoyed using it as has my wife. Five stars.