July 3, 2025

What's New In The Smart Alec 2.0?

28 comments
What's New In The Smart Alec 2.0?

Back in 2003, the original Smart Alec made its debut–and it’s been a fan-favorite legacy design ever since. Retired, then brought back, then retired again, over the past few years, many of you have let us know through our forums, emails, and social media that you want us to bring back the Smart Alec (with some updates).

 

You’ve spoken and we’ve listened. The Smart Alec 2.0 is officially here. 

 


 

A Brief History of the Smart Alec

 

2003: The Original Debut

The first iteration, back when our bags were made in Port Angeles, WA, was made of 1000 denier Cordura and 1050 Ballistic nylon. The design was simple, sleek and unique–no webbing loops or extra bells and whistles–just a daypack through and through. 

 

2012: The Redesign

In 2012, major updates were made to the design. Its shape was reformulated, making it slimmer at the top and easier to zip. Additional webbing loops were added to the front panel, making it more customizable with the detachable bungee cord. The fabric was also changed from Cordura to Ballistic nylon and mesh for the back panel.  

 

2017: Retirement

We retired the Smart Alec to make way for future designs. 

 

2022: The Comeback (Sort of)

In 2022, coming out of our COVID mask-making era, we decided to bring back the Smart Alec again, slightly updated with edgeless shoulder straps this time, but it didn’t feature the extra upgrade that many of you have been asking for.

 

2025: The Smart Alec 2.0

Now in 2025, it's back and better than ever. The Smart Alec has adapted and grown with us (even if it needed to take a few years off in the process). 

 


 

So, What’s New in the Smart Alec 2.0?

 

While the DNA of the original remains intact, here’s what’s different in the Smart Alec 2.0:

 

 


 

What fits in the Smart Alec 2.0?

 

Here’s what we’ve comfortably packed inside:


We’d Love to Hear From You!

What do you think of the updates? Do you like the new features? Excited about it coming out of retirement? Let us know in the comments below!

 

Pre-order Details

The Smart Alec 2.0 is available for preorder now through July 14th. We’re so excited to be bringing this iconic design back into our lineup. 

28 comments

Vessi Errhos - June 25, 2025

As the updates were being posted from Jose on the forum, I remember seeing many folks asking for no Velcro on the laptop sleeve. Huge bummer this was ignored, was looking forward to picking up a new SA but the velcro is a deal breaker for me. Junks up a decent bag.

Laszlo Szidonya - June 25, 2025

Excited for the new version! I have an OG version, and I have used it as my daily driver for years, with an old style vertical Brain Cell. I even got the lower modular pocket for it later, when it was introduced. Looks like I won’t be able to test the upper pocket, unless I can hunt down a used one, as my old bag lacks the loops for it. Still, looking forward to it!

Charles Haas - June 25, 2025

Delighted you are bringing back the Smart Alec. Have had one for many years, and it is my go to personal item on flights – taken it to Europe and Asia multiple times, and many many trips cross country. Sorry to hear that you have not decided to bring back the modular pockets – never got a chance to get them the first time around.

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