June 25, 2025

What's New In The Smart Alec 2.0?

21 comments
What's New In The Smart Alec 2.0?

Back in 2003, the original Smart Alec made its debut–and it’s been a fan-favorite legacy design ever since. Retired, then brought back, then retired again, over the past few years, many of you have let us know through our forums, emails, and social media that you want us to bring back the Smart Alec (with some updates).

You’ve spoken and we’ve listened. The Smart Alec 2.0 is officially here. 



A Brief History of the Smart Alec


2003: The Original Debut

The first iteration, back when our bags were made in Port Angeles, WA, was made of 1000 denier Cordura and 1050 Ballistic nylon. The design was simple, sleek and unique–no webbing loops or extra bells and whistles–just a daypack through and through. 


2012: The Redesign

In 2012, major updates were made to the design. Its shape was reformulated, making it slimmer at the top and easier to zip. Additional webbing loops were added to the front panel, making it more customizable with the detachable bungee cord. The fabric was also changed from Cordura to Ballistic nylon and mesh for the back panel.  


2017: Retirement

We retired the Smart Alec to make way for future designs. 


2022: The Comeback (Sort of)

In 2022, coming out of our COVID mask-making era, we decided to bring back the Smart Alec again, slightly updated with edgeless shoulder straps this time, but it didn’t feature the extra upgrade that many of you have been asking for.


2025: The Smart Alec 2.0

Now in 2025, it's back and better than ever. The Smart Alec has adapted and grown with us (even if it needed to take a few years off in the process). 




So, What’s New in the Smart Alec 2.0?


While the DNA of the original remains intact, here’s what’s different in the Smart Alec 2.0:




What fits in the Smart Alec 2.0?


Here’s what we’ve comfortably packed inside for a day of work, followed by an afternoon at the courts:



We’d Love to Hear From You!

What do you think of the updates? Do you like the new features? Excited about it coming out of retirement? Let us know in the comments below!


Pre-order Details

The Smart Alec 2.0 is available for preorder from June 27th through July 14th. We’re so excited to be bringing this iconic design back into our lineup.

 

21 comments

Tom - June 27, 2025

I was a bit disappointed with the velcro but it looks like Jose designed it so the hook side of the velcro can be covered up so it’s not exposed (2:40 in the youtube). Best of both worlds?

Hope you bring back the modular pockets, at least the lower module. The top can be replaced with like HLT but there isn’t one suitable for the lower module.

Tracey - June 27, 2025

So excited! Very curious if the height dimension of 15.7 is accurate. I’m a short person and would LOVE if this is the case, but have doubts given the fact that it will fit a 16” laptop. Can you confirm?
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TOM BIHN replied:
That is correct! The surface area of the 16" MBP is measured horizontally, and is actually 14" wide :)

Shelby (she/her) TOM BIHN

Original Designs Sewn in USA Since 1972

Heather - June 26, 2025

Excited about this one. So glad it has a dedicated laptop space. Thanks for the update to this. Would love more interior colors even just one other but other than that small suggestion the rest I’m excited about

Tara - June 26, 2025

I am so stoked about this bag! I am happy about the luggage pass thru. I do really wish it didn’t have velcro and that Spectron interior came in a different color. Any other interior color would be great. I really hope that you will bring back the upper and or lower modulars pockets. Even if you sold them for a lot more. It’s what really made this bag unlike any other bag. Maybe put them on pre-order and see if there is enough demand? Thank you

Fred Fleisher - June 26, 2025

This is an awesome update!

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