Starring Lulu (Quality Assurance) and Scott (Shipping Lead and editor of this video) and shot on location in our Seattle factory.

Think of the Side Effect as a deluxe, tricked out, fully organizable 3D Organizer Cube. The main compartment zips with two sliders; inside the main compartment are two O-rings set dead center and two open-top organizer pockets sized for your phone, a small notebook, or a wallet. The open space in the main compartment can fit larger items: 8-oz water bottle, small camera, sunglasses, power supplies, souvenirs. And it can be carried four different ways: via the included 5/8" Shoulder Strap, the optional Waist Strap, optional Handle Loop, or clipped inside of a larger bag via a Key Strap.