August 18, 2021

Moon Label

Moon Label

Our new Moon label is debuting on the Zeitgeist, one of two small backpack designs. 

Wait a second, though: the Moon label isn't actually that new at all. It's a revisitation of a label Tom used briefly back in the mid-1990s. The original Moon label was itself a new version of one of the longer-lived labels, which was simple white letters on a black background.

The original TOM BIHN moon label

Above: the original Moon label.

A vintage TOM BIHN label: black label with white letters.
Above: the simple label.


Note that these three labels — simple label, original Moon label, and new Moon label — are sewn at an angle, though the text/graphic still sits level on the horizon. When we asked Tom about this, he recounted: “I actually dreamed about this label. Maybe I saw something that inspired it in my waking life, so I cannot claim for certain that the idea is 100% original. But a crooked label with straight text came to me in a dream.”

At some point Tom got bored with the simple B&W version and added a mountain and a... moon? Or is it a sun? That's for you to decide. This, the newest iteration of the label, features some colors from the archive as well, to complete the retro look:

Moon Label on the Zeitgeist in Night Walk 400d Halcyon

This new label, like all of our exterior labels, is woven on a Jacquard loom. The design / text literally is the weave of the material.

Sometimes folks think our exterior labels are embroidered labels, but it's not so: embroidery is an additive process, stitching a design into existing fabric.

We only point this out because we are occasionally asked why we don't embroider our logo directly into the fabric of the bag. Our answer is that we prefer the look of a woven label, and a big part of that is because the weaving process can yield a much higher resolution of the text or artwork.

Here's a video we made some years back about the various labels we've designed over the years:


Manali - August 21, 2021

I love all of them but plane label is still my favorite I fell in love with years ago! I am a proud Bihnion amongst many!

Ricki - August 21, 2021

Thank you so much. I have to admit, I never paid much attention to the label, but be sure that I loved listening to you talk about it and I don’t really know much about planes, but it does remind me of a plane getting ready to land in Metropolis with Superman.
Thank you!!!! Great product. Wishing you continued success .

Lori - August 21, 2021

I like the Moon label. I use a medium Cafe Bag as a purse, so the airplane means very little in that context.

Ben Scheiner - August 21, 2021

Moon label is nice, Tom Bihn Seattle airplane is nicer
TOM BIHN replied:
It’s been interesting even for us to look back at all of the different labels over the years and discuss which our favorites are (and even what other editions of labels we could see making in the future.)

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We're the TOM BIHN crew: we design bags, make bags, ship bags, and answer questions about bags. Oh, and we collaborate on blog posts, too.