Above: Lisa, Nik, Mike, Fong, and Ben meeting to discuss the production schedule, materials inventory, and other considerations related to offering a second pre-order for the Synik.
Our new Synik 22 and Synik 30 backpacks sold out in less than 12 hours -- that's much sooner than we expected. It made for a very exciting day here at the factory: we've all been working hard on the project of the Synik (see our Credits) and that all of you liked what we were putting out there enough to order it means a lot to us.
At the same time, it was understandably a bummer for those who wanted to place a pre-order but didn't get the chance.
We've determined we can offer a second pre-order for the Synik 22 / Synik 30 tomorrow, Thursday, August 15th. In an effort to better acknowledge that people are in different time zones and have different work schedules, we will split the offering of this second pre-order:
6:30am Pacific Time: we'll add the first 1/2 of the pre-order quantity to the website for order.
1:00pm Pacific Time: we'll add the second 1/2 of the pre-order quantity to the website for order.
It's possible that the first 1/2 of the pre-order won't sell out before 1:00pm. If that's the case, we will still add the remaining pre-order quantity and pre-order can remain open until 08/20 or until it does eventually sell out. It is also possible that the entire second pre-order will sell out. Like you, we will see what happens when it does.
Note that the ship date for the second pre-order Syniks is one month later than the first pre-order -- late November instead of late October. We know late November probably seems forever away -— we're going to make every effort we can to make and ship those bags sooner, but can't make any promises at this point because we're working our production schedule to the max.
Looking ahead, our production capacity is such that we don't envision we will be able to offer a third pre-order. Our goal after this second pre-order will be to focus on building enough Syniks over the coming months that we can put them in-stock and do our best to keep them in-stock.
We welcome your feedback, thoughts, questions, or anything you've got to share; respond here in the comments or email@example.com