This is another one of those colors, like kiwi, where the pictures don't do justice. I ordered a Qkit in coyote in my latest order. It is just beautiful. A really nice shiny warm medium brown, not at all dull like the pictures and not at all like military coyote. I could so see a new Side Effect in this or I might even splurge on some travel bags if offered in coyote (sick of the sea of black).