Small label on Smart Alec

In some of the pictures of the new Smart Alec, there is a small label on the left side (side opposite normal TB label) of the front panel, between two of the cord loops. My own (much beloved) Smart Alec doesn't have this label. What does it say? Why does it appear in some, but not all, pictures of the new Smart Alec? Just curious.

HOBS, I just checked my Smart Alec, which is the new model, and it does have the label that you're referring to. On the front of the label, it says, " U.S. Made ~ 1050 Denier / High Tenacity Nylon / The Original Ballistic Fabric." On the back, it says, "Tom Bihn: Accept No Substitutes."