Hey. I have a question about the ID. It's kind of a stupid question, actually, but I'm curious nonetheless.
How do you pronounce ID? Is it "eye-dee" as in I.D.- Industrial Design? Actually, I guess most people would associate that with Identification, but Industrial Design was the first thing that came to mind because of the fantabulous product design. Or is it pronounced "id" as in the id, the ego, and the super-ego? And if it IS pronounced "id," is your smaller version of the SuperEgo going to be called (har har) The Ego? Either way, very amusing and clever =)