@Ilkyway What color is the 8-inch key strap attached to your car keys? From the side view in the middle picture, I would have guessed this is plum, but the contrasting flash of color in the center of your Side Effect shown in the bottom picture makes this look like storm.
Here's the product page image with the original Cordura key strap colors:
The 8-inch key strap colors are Olive, Plum, Black, and Storm. (There also used to be Crimson, before that color was discontinued). The 16-inch key strap colors are Black, Cayenne, Wasabi, and Sapphire.
I miss the range of Cordura colors in the key straps. Only Olive appears to be available now.
Also, @Ilkyway what color is your Clear Organizer Wallet? (It's always a problem that if you show the contents view of the front of the wallet, you can't show the back view with the wallet's color).
Great looking Aubergine/Wasabi Side Effect!
Edited this post to put back the original image of the keystrap colors referenced at the time of posting (rescued from a Pinterest post). I originally included a link to the name of the keystrap image on the product page image like this, where the image pointed to a product page jpeg:
This image name was reused, and points to a different image now (not the one I referenced at the time I posted). So the editing changes now force versions of the referenced images to be loaded to the attachments gallery at the time they are "attached" for long-term accuracy. And in case the above jpeg image changes again, these are the new (current as of the time of editing on 18 September 2014) key straps, saved as an attachment: