Next version of the iPad OS will do away with the iTunes requirement. I've been testing it on my development device and it's pretty nice. I've done most of my reading for the last 10 or 11 years on various devices (palm pilot, Sony clie, dell axim, iPod touch, iPhone) and I've gotten used to the backlight, but I still don't read on the iPad because of the weight. The better half has a kindle and I've borrowed it several times. I prefer it to the iPad, and if I can ever justify it to myself, I'll get one.