No, no it is not a joke!
If you are familiar with British English, you might think it is.
I first saw it on OBOW blog here
I then checked Utube
That tablet is real, not vaporware and works with Linux and Android.
It is a bit bigger than the IPad and cheaper in Euro.
I think it is only available in Germany but why oh why would they publish a lengthy documentation in English if not for the worldwide market?
Are the netbooks bags going to fit that cool toy with a really funny name?