I just took delivery of my new Imago in Steel/Cork/Wasabi with a QAM strap. I also got a few clear organizer pouches, a wallet, 2 key straps and and ultra suede cleaning cloth.
Here are a few shots of it all loaded up with my 13" MBP iPad2 iPhone and all their cables and accessories as well as a few extras just for good measure.
I was trying to see how much I could 'comfortably' squeeze in but I won't normally carry all that.
I will post another photo when I have figured out how I will sort all my typical day to day items.