Introducing the Shop Bag ultra-lightweight reusable grocery bag

What you'll notice first is that the Shop Bag has comfortable, Poron-padded handles that will never break down or lose their padding - no matter how many trips you take to the store. These padded handles prevent that awful hand-slicing experience of the traditional non-padded fabric handles, and they're also extra comfortable on your shoulder (the handles have been designed to be an ideal length that will allow most folks to wear the bag over their shoulder or carry it in their hand.)

The Shop Bag is more than sturdy enough to hold lots of groceries (including heavy items such as canned goods, beer, and wine) but the bag itself is very lightweight - only 5.1oz - because it is made out of our Dyneema/nylon fabric. Because the Dyneema fabric lacks the stiffness of our other heavier-weight fabrics, we've piped the seams with a stiff plastic material (the material that is used on hat brims; we cover it with 400 denier pack cloth), which gives the Shop Bag enough body to stand up while you are filling it. The structure that the piping gives the Shop Bag also keeps the bag looking smart.

The inside of the Shop Bag has two deep, open-top pockets designed for items like wine or water bottles. The pockets are contoured and pleated so that they have volume enough for even a 24 fl oz mineral water bottle, and also so that, if you want to carry the Shop Bag inside your larger bag and conserve space, you can fold the Shop Bag itself into one of these open-top pockets, reducing the overall size of the bag to about 8 x 7 x 1".

The Shop Bag is available for pre-order now and ships by early December. $30. Available in Solar/White or Steel/White.