Nick Hodges: My New Laptop Backpack

“First, I noticed that they clearly had strong attention to detail. Tom Bihn doesn’t sell laptop backpacks, they sell backpacks that comfortably and carefully integrate laptop carrying cases. To get a “laptop backpack”, you actually have to buy two things from them: the backpack and what they call a “Brain Cell”. The latter is a very well designed, snug-fitting, and heavily padded and constructed cocoon for your laptop. The Brain Cell integrates perfectly into almost any of their backpacks, quickly becoming part of the backpack itself. And it is clear when your laptop is nestled tightly in the Brain Cell that not much is going to happen to it in there.”
– Excerpted from a post at Nick Hodges: My New Laptop Backpack

darcy | 6 September 2007 10:48 am